![]() Pandora provides users a uniquely-personalized music experience powered by its proprietary Music Genome Project® technology. Your real opportunity though is reaching the RIGHT listeners. So your potential reach as a musician on Pandora is massive. The company is a subsidiary of SiriusXM, and is available through its mobile app, the web, and integrations with over 2,000 connected products. Why should I get my music on Pandora?Īlthough Pandora is only available in the United States, it has a huge listenership. This article will lead you through each of those steps so you can make the most of your music on the platform that defined customized streaming. After that, it’s time to use Pandora’s music marketing tools to build your audience. Then you’ll want to submit your songs through Pandora’s portal for greater visibility. Obviously you want to get your music onto Pandora. Yep! And many musicians who use CD Baby are getting paid significant Pandora royalties. ![]() “Unfortunately, the whole thing feels skin-deep.Did you know that Pandora is the largest ad-supported streaming service in the US? “This is the right time and the right amount of change for Pandora,” says Sam Becker, executive creative director, New York, for design agency Brand Union. Such endless adaptability proves to be too much here, though, which is why Vit says Spotify’s redesign was generally more successful, since it built a consistent visual language, while Pandora’s redesign is more of a free-for-all. This is most likely why the space in the P is filled in, he says, which created “one big shape” and allows for more creative freedom since it can be filled in and/or laid over various backgrounds. “I think that that’s where this falls short: It’s just trying to please too many people without really having a unique statement.” “So it’s an easy way of adding visual diversity so that anyone can identify with it and feel that their tastes are being catered to in one way or another.” However, he adds, it doesn’t make a bold statement. “This P can be everything for everyone and it can represent any kind of music genre,” he says. Pandora claims the variations in which the P can exist “embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners.” The Pandora blog post also placed a heavy burden on the new logo’s shoulders, stating it will serve as a “portal into the unique and diverse range of music you love” - a goal Vit says is too wide-reaching. However, it should still encapsulate and represent a unified and unique vision - which is where Pandora’s redesigned logo falls short.īoth Caserta and Vit point to the visual accompaniment for the new P monogram - a 30-second clip of flashing colors and concert footage set to electronic beats - as being reminiscent of the early MTV logo, in the sense that its ever-changing and easily adaptable. Within the music industry in particular, he says, there’s so much competition surrounding software, licensing, exclusives and price points that the logo is far from the biggest factor. “You’ll realize, ‘OK, somebody clearly reacted to somebody else,'” he says. He adds the redesign isn’t particularly in line with the extent of the improvements in the service “because it certainly doesn’t have the weight of some massive overhaul.”īoth the new Pandora Plus platform and the new logo arrive less than 12 months after Spotify revealed its own redesign back in summer 2015, which Caserta says isn’t uncommon. He says if you look through hundreds of company logos, there will be noticeable trends in certain fields, using the example that once Kmart redesigned, Walmart followed suit 12 months later. ![]() “In the landscape of music brands, it just doesn’t seem particularly innovative,” he says. ![]() John Caserta, department head of graphic design at Rhode Island School of Design, agrees.
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